Nowdays everyone and their mother is using some form of social network.
Facebook, Twitter, Tumblr, Instagram, Periscope, Twitch.
They are all part of day to day life.
Everyone needs to be connected at every moment.
An online presence is absolutely necessary to be taken seriously, as a freelancer or independent contractor in most lines of work. Being independently employed means I am on social media most of my waking hours; trying to network with prospective clients or connecting with current clients.
Constant connection makes the world a very small place.
Prospective clients can be anywhere in the world, but with an internet connection can be instantly contacted at any time of day.
I am a strong supporter of the social media platform, it has its place in doing business though it is quite easy to spend hours wasting time scrolling through your Newsfeed.
Everything requires moderation, even time wasting.
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